Marketing Strategic for Postal Business in E-Communication Age

Internal communication: A strategic marketing communication framework

Twenty first century leaders in all sectors, private, public and not-profit, are declaring and emphasising the role of effective and strategic internal communication to the success of the organisation. This paper briefly positions internal communication and within its scope, analyses the marketing, advertising and public relations components of marketing communication towards an integrated fram...

E-business - E-commerce - E-marketing

The rapid evolution of the Internet as a means of communicating the information has attracted the attention of the advertising and marketing industries which allows a very rapid dispersal of information from the producers to the potential buyers in different parts of the world. Such new terms and concepts have emerged: e-business (electronic business), e-commerce (electronic commerce) and e-mar...

Designing a Strategic Business Model for Marketing Sports Products on Social Networks

The purpose of this study was to design a model of business strategies for marketing sports products on social networks. The statistical sample of this study consisted of 20 experts (university faculty members, employment and entrepreneurship consultants, and sports market consultants and sports business managers). Sampling was purposeful and snowballs and continued until the interviews reached...

Business Effective e-Relationship Marketing

A company web site is the most popular e-business application across all business sectors. Establishing and maintaining these sites is expensive. In many cases the business benefits deriving from the site are not clear. Despite the considerable expenditure in time and money in the creation of company websites there has been little empirical research concerning effective practice. This paper inv...

Models of Privacy in the Digital Age: Implications for Marketing in E-Business